Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant
W. Chan Kim
Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet, as this influential and immensely popular book shows, these hallmarks of competitive strategy are not the way to create profitable growth in the future. In Blue Ocean Strategy, W. Chan Kim and Renee Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"—untapped new market spaces ripe for growth. Such strategic moves, which the authors call “value innovation,” create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans.
- Author
- W. Chan Kim
- Additional authors
- Renée Mauborgne
- Edition published
- December 16, 2004
- First published
- January 1, 2005
- Publication year
- 2004
- First published
- 2005
- My rating
- 3/5
- Goodreads rating
- 4.01/5 from 90,614 ratings and 2,014 reviews
- Publisher
- Harvard Business Review Press
- Edition
- Kindle Edition · 276 pages
- Language
- English
- Genres
- Business, Nonfiction, Entrepreneurship, Management, Buisness, Leadership, Business Strategy, Startup, Economics, Self Help
- ISBN
- 9781422147986
- Added
- April 10, 2014
- Times read
- 1
- Owned copies
- 0
- Goodreads
- Book record