Influence
Robert B. Cialdini
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
- Author
- Robert B. Cialdini
- Original title
- Influence: How and Why People Agree to Things
- Edition published
- December 26, 2006
- First published
- January 1, 1984
- Publication year
- 2006
- First published
- 1984
- Goodreads rating
- 4.21/5 from 183,445 ratings and 6,644 reviews
- Purchased
- August 11, 2014 · kindle
- Publisher
- Harper Business
- Edition
- Kindle Edition · 320 pages
- Language
- English
- Genres
- Psychology, Business, Nonfiction, Self Help, Leadership, Personal Development, Communication, Science, Audiobook, Management
- ISBN
- 9780061241895
- Added
- August 11, 2014
- Times read
- 1
- Owned copies
- 1
- Goodreads
- Book record
- Canonical URL
- /books/influence-c4b7ee99