Tweet by jasonfried

January 23, 2026

One of the best reasons to talk to customers regularly is to hear their feature requests for features you already have. Yes, YOU know it exists. YOU know where it is. YOU know your product has it. YOU know how to use it. But they don't. They can't find it, haven't noticed it, don't know they can do it, didn't know they already had it. Its great because on one hand you can give them the thing they want instantly (since it's already there), and the other hand it serves as a humbling reminder that the bigger a system is, the more likely any one part of it will be missed, ignored, not used, or underutilized. That's all.

Author
jasonfried
Date
January 23, 2026
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