Tweet by Padday
September 13, 2025
Couldn't agree more. I've been @intercom CPO for over a decade but am now running marketing because we need a different set of skills to win. I think a major part of the problem is that a whole generation of marketers have learned and worked with a specific playbook for a decade and they can't seem to unlearn it. That playbook included abstracting away the technology and obsessing over 'leading with the customer benefit', which then leads to boring, bland, marketing. The new way needs to blend: - customer problem - exciting new technology capability - education via laddering messaging from simple to complex
- Author
- Padday
- Date
- September 13, 2025
- Canonical URL
- /tweets/padday-1966910076662259747-1bc890