Tweet by ritakozlov

June 17, 2026

at a lot of companies, product's role is to come up with ideas, carefully groom the roadmap and narrowly define requirements for engineering to (blindly) follow this maybe makes for an "easier" product role but limits creativity (and accounrability) one thing that's unique about cloudflare is that ideas can really come from so many more places product's role is to help map those ideas to customer problems and make sure we actually solve them and help get those ideas in customers' hands (aka actually ship it and make it good!) it makes for a much more interesting role and breeds so much innovation and leads to better experiences because engineering is not exempt from taking ownership in the deliverable. "i shippped what's in the PRD" is not good enough. you own the customer problems & solutions together

Author
ritakozlov
Date
June 17, 2026
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